| |
| |
 |
|
Branding Methods
- Embroidery – is where the logo or detail is sewn
or woven into the material and is very effective in branding
anything of a textile nature (eg. caps, T-shirts, apparel). It
is generally
considered the best branding method for smaller areas as the
costs are determined by the number of stitches applied (not the
number
of colours) and there is no limit to the number of thread colours
that can be used. Embroidery provides a professional finish and
has a high perceived value.
- Screen Printing – involves pressing ink through
a fine mesh screen, leaving a clean and crisp imprint on the
materials surface. It is most commonly used on T-shirts, jackets,
bags etc
but can also be used to brand larger images on metal, plastic,
leather, PVC and wooden objects - basically anything with a flat
surface. It is often the most economical form of branding, especially
on large areas or where the logo and images have few colours
and patterns. Limitations may exist in reproducing fine detail
and
colour registration due to the flexibility and weave of materials.
- Pad Printing – is an ideal means of branding
logos and images to provide excellent colour and detail on small,
hard
or unusually shaped items. Pad printing involves a printing plate
with an image etched into the surface which is covered in ink,
applied and then cleaned leaving only the image. Branding to
a maximum approximate size of 50mm and up to 4 colours is achievable.
The application of a pad print is most common on small plastic
or metal items like pens, golf balls, desk items etc.
- Plastisol Transfers – a plastisol print is a
heat and pressure transfer applied to the materials surface (eg.
apparel,
bags, caps) and used when the required colours or detail are
too intricate for screen printing or if the surface being used
is not
suitable ie too porous. Plastisol transfers have a higher profile
and smoother finish than screen printing and are an excellent
option for 4-colour process or photographic images.
-
Foil Stamping – is achieved by applying foil in the required
design, which is heated and pressed onto the surface of the
product, leaving a bright metallic gold or silver effect. Foil
stamping
is ideal for items such as diaries and compendiums and is the
highest quality of branding for leather, PVC or PU 'leather
look' items. This method can also be used on paper, board and
plastic
surfaces.
- Embossing – is a process where a logo or design
is pressed with heat and pressure to create a three-dimensional
raised area and adds a simple elegance to products. It is ideal
for leather products, but can also be performed on paper or thin
metal items. The embossing can be left unfilled (known as ‘blind
emboss’) or filled with a foil colour eg gold or silver.
- Laser Engraving – is commonly used on metal objects
(eg. pens, key rings) to a maximum logo size of 30mm. It can
also be used on some plastic, glass and wooden surfaces. Laser
engraving
is a computer generated, subtle and precise method of branding
that leaves a professional and permanent form of branding that
will never come off.
- Decal Printing/Kiln fired Decals – are generally
used on glassware or mugs where the artwork is printed in the
desired number of colours onto a transfer and then fired onto
a coffee
mugs or glassware. Decals can be made in 1 to 4 spot colours
or even 4-colour-process. Logos are commonly applied as 'one
position',
half wrap decals or 'two position' (front and back) and full
wrap decals. Special decals may be used on glassware to give
either
a 'frosted logo' look or a 'frosted glass' look.
-
Rubber Badging – is where a logo or image is created
using a rubber or PVC badge (it can also be done using metal)
and is
then attached to the product.
- Product Packaging – allows additional branding,
identification and packaging options to enhance the presentation
of products. There are various methods, such as custom made boxes
to house product, backing cards for lapel pins, heat sealed or
poly-bags with a retail style header card printed with product
and/or company information. Product packaging is generally customised
to suit the product.
|
|
|
